We’ve been waiting a long time to say this… It’s MILLER TIME! We are so freakin’ excited to announce Miller Lite to the Barefoot Country Main Stage! Of course, this doesn’t mean you’ll ONLY have Miller Lite to choose from – check out the rest of our dranky-drank lineup + more to come!
Blue Moon Belgium White
Blue Moon Light Sky
Hop Valley Bubble Stash
Leinenkugel Summer Shandy
Vizzy Hard Seltzer
Topo Chico Hard Seltzer
Arnold Palmer Spiked LITE
Miller Lite is proud to announce its partnership as the official beer sponsor of the Barefoot Country Music Fest (BCMF). The four-day, live-concert experience will take place on the beach, just off the boardwalk of Jersey Shore’s famed Wildwood, and will host 40+ of the industry’s biggest stars and up-and-comers on multiple stages. Top artists scheduled to take the Miller Lite Main Stage include Eric Church, Jason Aldean, Florida Georgia Line, Cole Swindell, Dustin Lynch, Chris Janson and more. Concert goers over the age of 21 will also have a chance to enjoy a wide range of experiential marketing and world-class activations including line dancing, make-your-own merch, interactive games and more.
“Barefoot Country Music Fest is poised to be the Jersey shore’s must-do event of the summer. Its toes-in-the-sand vibe and outstanding lineup make it the perfect fit for great-tasting Miller Lite,” said Melissa Riggs, Field Marketing Manager for Molson Coors. “We’re proud to be a part of showcasing the best talent in country music on the Miller Lite Main Stage, and to bring Miller Time to BCMF.”
“We’re thrilled to partner with Miller Lite for the second annual Barefoot Country Music Fest,” said Bob Durkin of BCMF. “Their active partnership is vital to the success of this event, as its on-site activation includes several innovative, interactive offerings that give BCMF guests additional activities to look forward to. Miller Lite is an iconic brand, which naturally aligns with the iconic country superstars we’ll host this summer.”
